The challenge
Arwin Biochem's products needed explanation, and explanation is hard on a feed built for impulse. With no Shop presence and no creator base, every part of the channel had to be built from zero.
What we did
Launched and structured the TikTok Shop from scratch, with listings written for a scrolling audience.
Recruited and sampled a creator roster briefed on compliant, education-led storytelling.
Built repeatable content formats around the science, not generic product shots.
Added creator LIVE sessions to answer questions in real time and shorten the decision.
The outcome
A creator-powered growth system running week to week, not in one-off bursts.
A Shop built for discovery, with hero products leading the range.
Content formats the brand can keep reusing across paid and organic.
