The challenge
Hair Syrup's content was going viral consistently, but virality wasn't converting into a repeatable TikTok Shop sales engine — there was no system behind the spikes. At the same time, the brand was spending heavily on TikTok ads with a low return, meaning growth was expensive and inconsistent.
What we did
Activated and executed a full TikTok Shop affiliate strategy from the ground up.
Optimized TikTok ads to fix the ROI problem rather than just scaling spend.
Built a dedicated TikTok Shop channel strategy.
Developed a TikTok LIVE strategy for the brand.
Provided TikTok LIVE hosting and presenting directly.
The outcome
An 85% increase in affiliate GMV within the first month of the partnership.
ROAS scaled from 3x to over 10x.
£1.5m+ in GMV generated across the first six months of the collaboration.
“Leeside Digital has an incredible depth of knowledge when it comes to TikTok Shop. They are communicative, easy to work with, and always go the extra mile to drive results. Thanks to their strategic approach, we saw an 85% increase in Affiliate GMV within just one month and scaled our ROAS to 10+. I would 100% recommend Leeside Digital to any brand — especially beauty brands — looking to scale on TikTok Shop. With TikTok becoming a central part of the shopping experience, their expertise is invaluable in turning engagement into real sales.”
