Drizzilicious

Drizzilicious already had strong retail distribution — what it didn't have was a TikTok Shop presence. We built the channel from zero and turned it into a multi-million dollar revenue line.

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$5M+

GMV generated in 6 months

Markets activated

GMV generated in the first 6 months

15x

ROAS on TikTok ads

80K

creators activated in the network

The challenge

Drizzilicious had a strong retail footprint but wasn't on TikTok or TikTok Shop at all — a fast-growing sales channel and a large, high-intent audience were sitting untapped.

What we did

01
Built a full TikTok Shop strategy for the brand from a standing start.
02
Optimized TikTok ads to push ROI past 10x during the initial ramp.
03
Created new TikTok Shop listings and bundles designed specifically for the platform.
04
Activated and grew a creator network to 80,000 creators.
05
Produced TikTok content built around live trends to drive organic reach alongside paid.

The outcome

$1M+ GMV from a single new bundle.

$5M+ GMV generated across the first 6 months.

An 80,000-creator network activated and producing content.

TikTok ads scaled to a 15x ROAS.

Viral creator content reaching 60M+ views.

More proof from the Shop floor.

Hair Syrup

£1.5m+ · GMV generated in 6 months

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Broadway Candy

1,100% · increase in Shop GMV

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New Leaf Products

Full-funnel · growth program

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Build the result your category notices.

Tell us where your TikTok Shop is today and where you want it to go. Our growth team will map the most useful next step.