The challenge
A vast catalog is a merchandising problem on TikTok. Shoppers needed a reason to buy one thing now, and the shop needed daily trading rather than occasional posting.
What we did
Curated seasonal bundles and mystery boxes designed for impulse purchase and shareability.
Built a LIVE schedule with trained hosts unboxing and tasting products in real time.
Recruited food and snack creators into an affiliate roster with sample logistics handled end to end.
Used paid media to extend the reach of the highest-converting LIVE moments and videos.
The outcome
A 1,100% increase in TikTok Shop GMV across the managed program.
A repeatable LIVE format that now anchors weekly trading.
A creator roster that keeps new-product launches moving from day one.
