The challenge
Supplements face strict claim rules and a sceptical audience. Generic creator content underperformed and the range was too broad to lead with everything.
What we did
Selected a short list of hero SKUs tied to clear, compliant health goals.
Briefed creators on education-led formats that explain ingredients without making prohibited claims.
Managed an influencer roster with review cycles to keep messaging inside category guidelines.
Supported the best-performing organic content with paid budget behind proven hooks.
The outcome
A full-funnel program spanning education, affiliate and paid media.
Compliant creator messaging that still converts.
A clear hero-product hierarchy replacing a scattered catalog.
